ReMix Campaign 
As a major element of the educational campaign, Time, Inc. will run promotional ads on magazine recycling in project area editions of several of their weekly and monthly publications, such as Time, Sports Illustrated, Essence and In Style. If the pilots are successful, the campaign could be expanded to numerous cities around the country.
View the national ReMix ad [PDF, 273 KB] Each project partner will contribute resources and expertise to the project. Time Inc. will bring the publishing power as the world's largest magazine publisher. Verso Paper is taking the lead in devising the messaging and outreach campaign. NRC will play a variety of roles in the magazine recycling program, including:
- Providing a critical link between the project partners and city/county recycling officials on the front lines of the nation’s recycling efforts.
- Guiding how to effectively infuse the resources and tools of the project partners with existing elements of the local recycling program.
- Tracking and analyzing data to chart the progress of the projects, and provide ongoing feedback to project partners on ways to adapt the program to improve results.
Magazines and catalogs are not recycled as often as they could be for several reasons:
- Some consumers think glossy paper is a contaminant in paper recycling. Some recycling programs in the late 1980’s and early 90’s, before the market of old magazines (OMG) was well developed, exclusively targeted old newspapers and excluded OMG, telling residents that the material was a contaminant. Throughout the 90’s, OMG markets and collection efforts have expanded considerably, yet this new information has not reached all residents.
- Residents may tend to save and collect magazines more than newspapers.
- Magazines are dense, heavy and slick and may be difficult for some residents to consolidate and transport to the curb for recycling.