Panasonic Consumer Electronics Company has launched the Panasonic Direct Giving Back e-business initiative. Giving Back allows consumers to direct a donation to environmental organizations, including the National Recycling Coalition. This initiative is operated at no additional cost to the consumer – the donation is made wholly by Panasonic. The option to donate is offered on all Panasonic products sold on the Panasonic website, which makes charitable giving easy while shopping during the upcoming holiday season.

To participate, simply visit Panasonic Direct and select The National Recycling Coalition to receive your donation during checkout.