Time Inc.
Time Inc.’s (www.timeinc.com ) more than 125 magazine titles are read more than 250 million times worldwide each month. The company’s magazines account for 18.7 percent of the total advertising revenue for U.S. consumer magazines. Time Inc’s most significant titles include Time, People, Sports Illustrated, Entertainment Weekly, Fortune, InStyle and Real Simple. Time Inc. is a wholly-owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.
Verso Paper
Based in Memphis, Tennessee, Verso Paper (www.versopaper.com) is a leading North American producer of coated papers, including coated groundwood and coated freesheet, and supercalendered products. Verso’s paper products are used primarily in media and marketing applications, including magazines, catalogs and commercial printing applications such as high-end advertising brochures, annual reports and direct-mail advertising.
National Recycling Coalition
Founded in 1978, the National Recycling Coalition (www.nrc-recycle.org) is the largest national nonprofit organization dedicated to the advancement and improvement of recycling, waste prevention, composting and reuse. NRC’s objective is to eliminate waste and promote sustainable economies through advancing sound management practices for raw materials in North America. NRC is an IRS tax exempt 501(c)(3) organization with members that span all aspects of waste reduction, reuse and recycling in North America. The Coalition represents advocates from every region of the country, in every sector of the waste reduction field, including local recycling coordinators, state and federal regulators, corporate environmental managers, environmental educators and advocates, consumers and waste management professionals.
Hearst Corporation
Hearst Corporation (www.hearst.com ) is one of the nation's largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the Houston Chronicle, San
Francisco Chronicle, and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, including a joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.
Pratt Industries
Pratt Industries (www.prattindustires.com) is America’s 7th largest paper and packaging company with annual sales approaching $1 billion. The company, which employs 3,500 people in the United States, was founded some 20 years ago. Its operations are based in Conyers, Ga., and have shown dramatic growth since the mid 1990s, with sophisticated manufacturing facilities in more than 20 states. Pratt operates two of the most modern, cost-effective paper mills in the country, as well as a series of sheet and box plants strategically placed throughout the eastern United States offering a wide range of creative packaging solutions.
Time Warner Cable Time Warner Cable of NYC (www.timewarnercable.com/nynj/ ) brings three key telecommunication services to more than a million New York City households: cable TV, high speed online and home telephone service. A broad spectrum of digitally delivered, fiber-rich products are available from Road Runner to Digital Phone and NY 1 on Demand. A pioneer in urban cable service, the company has consistently brought innovation and technology together to provide its customers with the highest caliber of choice, value and service.
The Council on the Environment of New York City (CENYC), Office of Recycling Outreach and Education (OROE)
CENYC (www.cenyc.org) is a hands-on non-profit that has been improving New York City’s environment since 1970. CENYC achieves its mission through a variety of programs, including the Office of Recycling Outreach and Education. OROE was created in 2006 with the passage of Mayor Bloomberg’s landmark Comprehensive Solid Waste Management Plan (SWMP) and it selected CENYC to operate the new office. OROE staff works with the NYC Department of Sanitation (DSNY) to increase recycling participation and diversion and to promote waste reduction, reuse and composting efforts. OROE’s primary focus is to train and educate building service personnel and occupants on the methods, requirements and importance of NYC’s curbside recycling program.
Recycling Magazines Is Excellent (ReMix), a collaborative partnership between Verso Paper, Time Inc, and the NRC to increase magazine and catalog recycling across the country.
Beginning in 2004 with pilot projects in Boston, Massachusetts and Prince George’s County, Maryland, ReMix has seen encouraging results. With success in both areas, ReMix spread to Milwaukee and Northeast Wisconsin in 2005 where early signs suggest another successful campaign. See www.besmart.org
for more information on ReMix in Wisconsin. In April 2006, the ReMix team expanded to the City of Portland, Oregon. With its successful recycling programs and engaged residents, Portland will offer the opportunity to apply all of what the ReMix partners have learned in the other project areas to date. ReMix plans to expand into several other cities later in 2007.
Working with recycling organizations, local government agencies, and private collectors/processors, ReMix's innovative public-private partnership has used a number of outreach mechanisms including local mailers, city bus advertising, Time Warner cable ads, radio spots, magnets, newspaper articles, community guide ads, county employee paychecks, and full-page ReMix ads in many popular magazines. To date, the ReMix message has created more than 72 million impressions (reaching a set of eyes) throughout Boston, Prince George’s County, and greater Milwaukee. Operating within each area for at least one year provides ReMix the opportunity to reach its audience through a variety of methods and to inform residents that they can easily include magazines and catalogs with their other paper recycling.
The Boston and Prince George's County projects are scheduled to conclude in 2007, but preliminary results show measurable success, with increases in the rate of magazines and catalogs in both areas. The Milwaukee project is still underway, with much enthusiasm shared among the local and national partners for the potential of the ReMix campaign. Portland’s kickoff marks an exciting opportunity for the ReMix project to further develop and expand its work.