Electronics

Welcome to National Recycling Coalition’s Electronics Recycling Initiative. This project is made possible with support from the U.S. Environmental Protection Agency and the U.S. Postal Service. The goal of the NRC’s Electronics Recycling Initiative is to promote the recovery, reuse and recycling of obsolete electronic equipment, and to encourage the design, manufacture and purchase of environmentally responsible electronic equipment.

Get more info on No Computer Should Go To Waste–A free electronics recycling training sponsored by NRC and Dell at the University of Texas, January 30-31, 2004.

Recent NRC-sponsored events around the nation:
Advancing Electronics Recycling in the Midwest, Chicago, Illinois, December 2002

The Electronics Recycling Workshop, New Mexico Recycling Conference, June 2002

How to properly manage your old electronic equipment.
Electronics recycling and reuse options for consumers and small businesses.
State electronics recycling policies and programs. .
Industry initiatives to increase recovery of discarded electronics and computers.
International policy developments on electronics recycling.
Reports and studies on electronics recycling. .
Model procurement and asset management specifications based on environmentally preferable criteria.
Links to other web-based resources. .
NRC is also providing a variety of forums for experts and interested parties to share their perspectives and to network with other stakeholders, including original equipment manufacturers, recyclers, government agencies, and nonprofit organizations.

Hosting a regular series of on-line forums addressing current and emerging issues related to electronics recovery and recycling, design and manufacturing, procurement and regulation.
Conducting educational sessions and workshops on electronics recycling and environmentally preferable purchasing of electronics at our annual Congress & Exposition.

ReMix: Recycling Magazines is Excellent

RC is working with Time Inc. and Verso Paper to increase magazine recycling. Recycling Magazines Is Excellent (ReMix), a collaborative partnership between Verso Paper, Time Inc, and the NRC to increase magazine and catalog recycling continues to expand across the country.

Beginning in 2004 with pilot projects in Boston, Massachusetts and Prince George’s County, Maryland, ReMix has seen encouraging results. With success in both areas, ReMix spread to Milwaukee and Northeast Wisconsin in 2005 where early signs suggest another successful campaign. See  for more information on ReMix in Wisconsin. In April 2006, the ReMix team expanded to the City of Portland, Oregon. With its successful recycling programs and engaged residents, Portland will offer the opportunity to apply all of what the ReMix partners have learned in the other project areas to date. ReMix plans to expand into several other cities later in 2006.

Working with recycling organizations, local government agencies, and private collectors/processors, ReMix’s innovative public-private partnership has used a number of outreach mechanisms including local mailers, city bus advertising, Time Warner cable ads, radio spots, magnets, newspaper articles, community guide ads, county employee paychecks, and full-page ReMix ads in many popular magazines. To date, the ReMix message has created more than 72 million impressions (reaching a set of eyes) throughout Boston, Prince George’s County, and greater Milwaukee. Operating within each area for at least one year provides ReMix the opportunity to reach its audience through a variety of methods and to inform residents that they can easily include magazines and catalogs with their other paper recycling.

The Boston and Prince George’s County projects are scheduled to conclude in early 2006, but preliminary results show measurable success, with increases in the rate of magazines and catalogs in both areas. The Milwaukee project is still underway, with much enthusiasm shared among the local and national partners for the potential of the ReMix campaign. Portland’s kickoff marks an exciting opportunity for the ReMix project to further develop and expand its work.

Press Releases

Read the Press Release about the Portland ReMix Campaign [PDF, 90 KB] – April 20, 2006

Read the Press Release about the Milwaukee ReMix Campaign [PDF, 52 KB] – April 21, 2005

Read the Press Release about the Prince George’s County ReMix Campaign [PDF, 6 MB] – April 22, 2004

Read the Press Release about the Boston ReMix Campaign [PDF, 6 MB] – March 22, 2004

ReMix Campaign As a major element of the educational campaign, Time, Inc. will run promotional ads on magazine recycling in project area editions of several of their weekly and monthly publications, such as Time, Sports Illustrated, Essence and In Style. If the pilots are successful, the campaign could be expanded to numerous cities around the country.

View the national ReMix ad [PDF, 273 KB] Each project partner will contribute resources and expertise to the project. Time Inc. will bring the publishing power as the world’s largest magazine publisher. Verso Paper is taking the lead in devising the messaging and outreach campaign. NRC will play a variety of roles in the magazine recycling program, including:

  • Providing a critical link between the project partners and city/county recycling officials on the front lines of the nation’s recycling efforts.
  • Guiding how to effectively infuse the resources and tools of the project partners with existing elements of the local recycling program.
  • Tracking and analyzing data to chart the progress of the projects, and provide ongoing feedback to project partners on ways to adapt the program to improve results.

Magazines and catalogs are not recycled as often as they could be for several reasons:

  • Some consumers think glossy paper is a contaminant in paper recycling. Some recycling programs in the late 1980’s and early 90’s, before the market of old magazines (OMG) was well developed, exclusively targeted old newspapers and excluded OMG, telling residents that the material was a contaminant. Throughout the 90’s, OMG markets and collection efforts have expanded considerably, yet this new information has not reached all residents.
  • Residents may tend to save and collect magazines more than newspapers.
  • Magazines are dense, heavy and slick and may be difficult for some residents to consolidate and transport to the curb for recycling.

Winners of NRC’s “Recycling Works” Award

Winners of NRC’s “Recycling Works” Award

2007 – 9th Annual
Dell, Inc.

2006 – 8th Annual
Starbucks Coffee Company

2004/2005 – 7th Annual
Alcan (Novelis)

2003 – 6th Annual
American Forest & Paper Association
Recycle America Alliance

2002 – 5th Annual
Anheuser-Busch
Verizon

2001 – 4th Annual
Aveda
McDonald’s
Collins & Aikman Floorcoverings, Inc.

2000 – 3rd Annual
Environmental Defense
Target
United States Department of Defense

1999 – 2nd Annual
Ford Motor Company
Steel Recycling Institute
United States Postal Service

1998 – 1st Annual
Senator John Chafee

2005 NRC Annual Award Winner

Outstanding Market Development Award
Iowa Department of Natural Resources, Compost Rebate Program (Des Moines, IA)

Program Overview

The Iowa Department of Natural Resources initiated the Compost Rebate Program from July 2003 to May 2004 to induce first-time buyers to use compost. Seven participating composting facilities reported the purchaser of their material and how it was to be used via a coupon form or a website. Purchasers in the program included greenhouses, road departments, landscaping firms, golf courses, schools, farms, arboretums, developers, churches, hospitals, and others. Purchasers of the rebate compost received up to $5 or 50% off per cubic yard, whichever was less. Through the program, 92 first-time compost buyers purchased over 17,500 cubic yards of compost, generating $49,227.76 in refunds, which was paid for by the department using landfill tipping fee revenues. For more information, visit www.iowadnr.com/waste/recycling/organics/index.html or contact Jeff Geerts at (515) 281-8176 or [email protected].

An Interview with Jeff Geerts

NRC: Tell us about a project that you are working on right now that you
find particularly interesting and why.

Jeff Geerts: I am currently serving as a coach to communities that want to submit an offer to be selected as a pilot “Iowa’s Great Places Community.” The Iowa’s Great Places Initiative is designed to make a good place great by bringing together the resources of state government to build capacity in communities, regions, neighborhoods, and districts that cultivate the unique and authentic qualities that make places special: engaging experiences; rich, diverse populations and cultures; a vital, creative economy; clean and accessible natural and built environments; well-designed infrastructure; and a shared attitude of optimism that welcomes new ideas, based on a diverse and inclusive cultural mosaic.

Government agencies will work together as true partners with three “pilot” Great Places (to be selected throughout the state), to stimulate ideas and planning, streamline access to available state resources, help leverage local and private resources, and share technical expertise. The Great Places Initiative will also bolster the state’s other successful economic tools like Vision Iowa and the Iowa Values Fund.

NRC: What do you find most challenging about working on waste reduction
issues?

Jeff Geerts: Assembling all of the potential partners needed to make a project or program successful and helping the partners realize their shared common interests.

NRC: What do you find most exciting about your work?

Jeff Geerts: When a group of partners comes together in a very synergistic manner and makes a positive, ongoing impact on protecting the environment and Iowa’s economy.

NRC: What would you describe as your single greatest accomplishment in
waste reduction?

Jeff Geerts: Leading the way on promoting and growing the opportunities for reducing and recycling construction and demolition debris before that material was on the minds of many others in the state.

NRC: What advice do you have for others who may be interested in
replicating your success?

Jeff Geerts: Continue to innovate, develop strong partnerships, and have mentors to guide you.

Economic Benefits of Recycling at All-Time High

November 1, 2001 (Alexandria, VA)–Despite a nationwide economic slowdown, the financial and employment benefits of the recycling industry appear to be at an all-time high, according to a new study released by the National Recycling Coalition (NRC) today.

Economic Benefits of Recycling at All-Time High

While the environmental benefits of recycling are well known, the National Recycling Economic Information Study, conducted for the NRC by the consulting firm R. W. Beck, Inc. and commissioned by the U.S. Environmental Protection Agency, provides the first definitive evidence of recycling’s contributions to the national economy. “This study proves that recycling is making a direct, positive contribution to our national economy,” says Kate Krebs, NRC acting executive director.

According to the study, the recycling industry employs 1.1 million people nationwide, generating an annual payroll of $37 billion and grossing $236 billion in annual sales. This is comparable to the size of the auto and truck manufacturing industry and is significantly larger than either the mining or waste management/disposal industries. Wages for recycling workers are notably higher than the national average for all industries.

More than 56,000 public and private sector recycling facilities recover and transform discarded materials into useful products of considerable value. “Returning commodities to the stream of commerce is a value-adding, job-providing, and economy-spurring activity,” says Jonathan Burgiel, national director of solid waste management services for R. W. Beck, Inc. and project manager of the study.

Recycling Larger than Mining, Waste Disposal Industries

Study highlights as well as the full report are available now on NRC’s website at www.nrc-recycle.org or by calling (703) 683-9025. The study results will also be discussed in-depth during sessions at NRC’s Annual Congress & Exposition scheduled for Jan. 13-16, 2002, in Seattle.

The National Recycling Coalition, based in Alexandria, Vir., is a not-for-profit organization dedicated to the advancement and improvement of recycling, and also source reduction, composting and reuse, by providing technical information, education, training, outreach and advocacy services to its members in order to conserve resources and benefit the environment.

Founded in 1942, R.W. Beck is a management consulting and engineering firm that specializes in the areas of waste composition and recycling-related services. The firm provides a broad array of consulting and engineering services to the public and private sectors in the areas of solid waste, energy, water resources and telecommunications.

Current Press Releases

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February 6, 2007

National Recycling Coalition Honors Dell with Environmental Leadership Award

February 2, 2007

Collegiate RecycleMania Competition Begins with Record Number of Participating Schools

December 19, 2006

Associations Reach Consensus on E-Scrap: Recycling and Reuse Are Preferred Methods of E-Scrap Management

October 19, 2006

The Press Kit for NRC’s 25th Annual Congress & Expo, including information on the new campaign to re-energize Americans to recycle more, can be found here:

http://www.recyclingconference.org/press

October 6, 2006

National Recycling Coalition Names Outstanding Recycling Programs for 2006, Awards Scholarships to Students Studying Resource Conservation

April 20, 2006

National Partnership Launches Ambitious Portland Recycling Campaign: Recycle an Extra Four Magazines Monthly to Eliminate Them Entirely from Portland Landfill [a pdf]

October 19, 2005

National Recycling Coalition Urges Recycling and Reuse of Electronics in Wake of Hurricanes

October 13, 2005

National Recycling Coalition Honors Starbucks Coffee Company for its Leadership in Recycling

Recycling made easy – and profitable

With the new “single-stream” method, citizens don’t have to separate their discards. New machinery sorts the materials for sale to a growing market.

By Tom Avril

Philadelphia Inquirer Staff Writer

In the beginning, you had to separate everything. Newspaper from cereal boxes, brown glass from clear, tin cans from plastic – if it was even collected.

Then came “dual stream,” where you just had to separate paper from everything else.

And now, the final frontier: Toss it all in the same bin.

That is the premise behind “single-stream” recycling, a practice that began in the western United States and is moving slowly eastward, with the latest trial now under way in parts of Philadelphia.

The idea is to make recycling easier, both for the people who put stuff out on the curb and for the haulers who pick it up. The goal is to make money.

It’s a long way from the early days of recycling, when the talk was all about saving the Earth.

These days the field is marked by investment in high-tech, multimillion-dollar equipment that automatically sorts a chaotic pile of consumer leftovers into “commodities.” The tidy bales of paper, cans and plastic are in high demand both here and abroad, especially in booming China.

One facility in Philadelphia, Blue Mountain Recycling, has what experts say is some of the most state-of-the-art separating equipment available.

Residents of Springfield Township, in Montgomery County, started putting all their recyclables in one bin last year. Chestnut Hill went single-stream last month, and West Oak Lane is to follow soon. Several Center City office buildings have done so as well.

Not everyone is convinced that this kind of recycling is the answer. In less populated areas, there often isn’t enough material to justify installing expensive separation equipment.

And some paper companies have complained that paper, once separated from other materials, contains bits of broken glass that can damage their machines.

But the latest separating machines have cut way back on that problem. Now, a few paper companies have bought the equipment themselves.

Brian Boerner, head of recycling in Fort Worth, Texas, said the program sometimes lost money in the past. Since going single-stream in 2003, the city has more than doubled its recycling rate and now makes $1 million a year.

“Other than the feel-good factor, there wasn’t any monetary bonus to do recycling,” Boerner said. “Now there’s a real big one.”

At Blue Mountain Recycling in Southwest Philadelphia, cans, bottles, cardboard and paper come tumbling down a giant conveyor belt.

Then, as if a giant hand were reaching into the mix, a series of machines pluck out the different materials one at a time.

First comes cardboard, propelled to one side by rotating, star-shaped disks. The disks are spaced in such a way that only large, flat objects are removed.

Then comes white paper.

That is removed by the “V-screen,” a giant, V-shaped contraption that cost more than $500,000, made by California-based CP Manufacturing Inc.

All the materials come tumbling downhill through the machine. But paper doesn’t get through, because spinning disks send it up the “V,” helped along by an air current.

After that, still more ingenious devices separate tin cans, plastic and aluminum. Broken glass is sifted out through small holes and ground up for paving filler.

Recycling experts who have visited Blue Mountain are impressed. Among them is Kate Krebs, executive director of the National Recycling Coalition, a nonprofit that represents businesses, governments and environmental groups.

Her reaction: “Wow.”

Blue Mountain owners David DiIenno and Herb Northrop, who process 12,000 tons a month here and at a sister facility in Montgomeryville, aren’t done yet. For now, they need workers to separate different kinds of plastic by hand.

By the end of the year, they intend to install infrared scanners that can tell a milk jug from a clear-plastic water bottle. The conveyor belt could then move four times as fast.

DiIenno said he’ll keep his 88 workers, because the company will grow.

The two owners, who met while working at national trash-handling company, started Blue Mountain five years ago on a shoestring.

They maxed out credit cards and borrowed money to buy their first piece of equipment, starting in a warehouse with three walls and no running water.

“We ate a lot of peanut butter and jelly sandwiches,” DiIenno recalled.

Today, they have a long-term contract to supply paper to Kimberly-Clark, one of the largest paper companies in the world.

The question now is whether Philadelphia will save money.

The city spends about $120 a ton to get rid of trash, including labor costs and landfill fees. Recycling, which is required by law, generally costs well above $140 per ton, in part because of the city’s low recycling rates.

But the equation could change fast, said city recycling coordinator David Robinson.

Early results from the single-stream program in Chestnut Hill show that recycling rates have more than doubled, aided in part by a separate reward program that gives people $5 in coupons for every 10 pounds of materials collected.

And landfill fees are expected to rise by about $10 a ton in the coming year, while the market for recycled materials is getting hotter all the time, fueled largely by China.

The combination of growing costs for trash, higher prices for recyclables, and more of it may make the numbers work.

The No. 1 U.S. export these days, as measured by volume, is scrap paper, according to the American Forest and Paper Association and PIERS Maritime Research Services, a data and consulting firm.

The equation already works in Springfield Township, says Mike Taylor, assistant township manager. Previously, two trucks with two workers each picked up recyclables each week from 6,900 households. One truck was for paper, and one for everything else.

Now Springfield needs just one truck with three workers.

Some residents were skeptical at first, but now say they like throwing everything into one bin.

“I was a little bit confused as to how they were going to separate it,” said Catriona Trueman. “This is a definite improvement.”

Paper companies are changing their minds, too, largely because they need the material to feed their mills. But they still grumble about broken glass.

“It wears your equipment down to nothing,” says Tom Hahn, who buys recycled paper for SP Newsprint, a partnership of three newspaper companies, including Knight Ridder, the parent company of Philadelphia Newspapers Inc., which publishes The Inquirer and the Philadelphia Daily News.

Still, paper companies and advocates alike agree that single-stream is here to stay.

Several hundred communities nationwide have made the switch, said Eileen Berenyi, president of Governmental Advisory Associates, an industry research firm.

The bottom line is money, says David Biddle, executive director of the Greater Philadelphia Commercial Recycling Council.

“This may well be the point where we can really get a foothold on doing this right,” Biddle said. “It has nothing to do with environmentalists. It has everything to do with business.”

Contact staff writer Tom Avril at 215-854-2430 or [email protected].

2006 National Recycling Coalition Partners and Sponsors

NRC extends its sincere gratitude to the following companies, trade associations, and government organizations for their generous support of the Coalition.  Their contributions allow NRC to continue its important work of promoting recycling, waste reduction and sound management practices for raw materials nationwide.

Abitibi
Accent Wire
American Beverage Association
American Forest & Paper Association
American Plastics Council
Anheuser-Busch Recycling Corporation
Autocar
California Department of Conservation
Casella Waste Systems, Inc.
Casella Waste Systems/FCR Recycling
CP Manufacturing
Curbside Value Partnership
Dell Corporation
EnviroMedia
Food Marketing Institute
GCI Read-Polland
Grocery Manufacturers Association
HP
Image Microsystems, Inc.
Intechra
International Bottled Water Association
International Paper
McNeilus Trucking & Manufacturing
Newport Computer Services
Nike
Nortrax/John Deere
Novelis
NRC Past Presidents
Owens-Illinois
PepsiCo
Resource Recycling Magazine
Sherbrooke – O.E.M.
SP Recycling Corp.
Staples
Steel Recycling Institute
StopWaste.org
Tandus
Target
The Coca-Cola Company
Time Inc.
U.S. Environmental Protection Agency (headquarters)
Van Dyk Baler Corp.
Vinson & Elkins LLP
WM Recycle America

NRC and Recycling in the News

Looking For Green Horizons…In The Shadow of America’s Largest Waste Incinerator, Metro Times Detroit, May 2008

One Country’s Table Scraps, Another Country’s Meal, New York Times, May 2008

Emissions Trading For Recycling Projects, By Kate Krebs, Resource Recycling, March, 2008

At Our Disposal, Wall Street Journal, March, 2008

Human Footprint: Where Does All the Stuff Go?, National Geographic Channel Website, March, 2008

Interview With Kate Krebs, Executive Director of the National Recycling Coalition, Regeneration Blog, February, 2008

Toss Magazines, Catalogs in Recycling Bin, New Yorkers Urged, Environment News Service, January, 2008

Financing Tips for a Recycling Company, Fortune Small Business, January, 2008

ARAMARK Delivers Sustainable Practices on Campuses, Business Wire, October, 2007

Coca-Cola Teams Up with NRC for Recycle Bin Grant Program, Drinks Business Review, October, 2007

Seattle’s Recycling Success Is Being Measured In Scraps, By J. Michael Kennedy, The New York Times, October, 2007

Monitoring the Environment, By Bill Fortier, Telegram.com, October, 2007

Dell Simplifies Recycling for Small Businesses, September 2007

America By The Numbers: Trash, By Rochelle Sharpe, USA Today, September 2007

Coke Goes For Greener Image With $44M Recycling Plant, By Theresa Howard, USA Today

The Truth About Recycling, The Economist, June 2007

The End of Garbage, By Marc Gunther, Fortune Magazine, March, 2007

Crafting the New Pro-Recycling Arguments, an opinion piece in Resource Recycling, August 2005
by NRC Executive Director Kate Krebs (pdf)

National Recycling Coalition Urges Recycling and Reuse of Electronics in Wake of Hurricanes ,October 19, 2005
By National Recycling Coalition

Talkin’ Trash: Recycling Resurrected New York City Finds That Recyclables Are a Terrible Thing to Waste.
By Pat Joseph, Sierra Magazine November/December 2005

Curbside Recycling Proves An Easy Way to Go Green, in The Washington Post, April 16, 2005

Starbucks Honored for Recycled-Content Cup, in GreenBiz.com, October 17, 2005

NRC Honors Starbucks for Recycling Efforts, in Recycling Today, October 14, 2005

C&A Wins Recycling Award, in Interior Design, October 14, 2005 (features an NRC Annual Award winner)

Mayors’ Pact Pledges Cleaner, Greener Cities E-waste: Congress Examines Disposal Options For Electronics, Monday, June 6, 2005
Edward Epstein, Chronicle Washington Bureau

Hartford Recycling Pilot is Put To The Test

Hartford’s commitment to a new and greatly improved community recycling program began on-schedule and on-message with the City’s “Think Green-Go Blue” campaign.  The pilot, with funding from the National Recycling Partnership (NRP) and the NRC, distributed almost 5,000 new carts and began employing two new collection vehicles in mid-May as planned when first announced by Mayor Eddie Perez on March 17.  The City, in partnership with RecycleBank, is providing single-stream service to approximately 15% of its households in anticipation of a broader program in the future. Participating households also receive the benefit of the RecycleBank rewards program.  Since the program was announced, scores of local retail and service providers have signed on as RecycleBank partners to ensure that Hartford citizens can take advantage of the nearly $400/yr benefits potentially available to households based on recycling volumes.   
In cooperation with project partners, NRC is overseeing the documenting of the case study which will provide an evaluation tool to the City as it contemplates program expansion. The case study will also be available to all external interested parties, and may be particularly useful to those communities contemplating deployment of new, best management practices in response to underperforming programs.  The first interim report on the Hartford Pilot performance is scheduled for late October, 2008, with a final report on the one-year pilot due next summer.
Visit the website for the City of Hartford by clicking here.

National Recycling Partnership (NRP)

The National Recycling Partnership (NRP) is a coalition committed to improving recycling programs in the United States and reinvigorating recycling among consumers. Under the direction of the National Recycling Coalition (NRC), grocery, food and beverage producers and retailers are engaged in two major initiatives to maximize the potential of recycling programs nationwide.

National Consumer Outreach

National Recycling Coalition research shows that declining recycling rates are mainly due to consumer confusion. Inconsistent recycling messages and the misuse of recycling symbols and terminology have left consumers wondering about how—and what—they should recycle.

With the support of the National Recycling Partnership and the U.S. Environmental Protection Agency, NRC is leading the effort to re-introduce recycling to Americans. In 2007, NRC will unveil simple, consumer-tested recycling iconography and messages for use in both the public and private sectors on products and in recycling communications. Bringing consistency to the use of recycling symbols and terminology across all sectors will increase consumer understanding of what product packaging is recyclable.

Following the launch of the iconography and messaging, NRC will execute a consumer outreach campaign to re-energize participation in our nation’s recycling programs. Through partnerships with major consumer product companies and retailers, NRC will roll out the campaign in print, broadcast, online and outdoor media, and through corporate partners’ advertising and outreach efforts.

Project Investments in Residential Programs

Click Here for Model Cities Program

With the bulk of recyclables being consumed in homes, underperforming curbside programs explain much of the weakness in recycling rates in recent years. Under the direction of the NRC, the National Recycling Partnership will invest in up to four cities in the United States to demonstrate the best practices in residential programs and show how recycling rates can be improved.

Residential Program Best Practices

  • Properly sized recycling setout containers for single or multi-stream programs with enough volume to hold accumulated recyclables between collection days
  • Unit-based refuse pricing or other financial incentive to recycle.
  • Simple, consistent recycling messages.
  • Inclusion of all high value recyclables in the collection mix.
  • Adequate education and promotion budgets.
  • Parallel service. Recycling collected on same day as waste.
Selection criteria includes:

  • Community Size
  • Geographic Location
  • Program Design
  • Technical Feasibility
  • Strong On-the-Ground Team